# Oladotun Aboaba - Senior Product Designer
Source: https://hello.cv/oladotunaboaba
Lagos

## Links
- LinkedIn | https://linkedin.com/in/aboaba-oladotun

## About
Highly accomplished Senior Product Designer with 7+ years of expertise in end-to-end design leadership for enterprise applications across Fintech, eCommerce, SaaS, and Cloud solutions. Proven ability to drive significant user growth and efficiency improvements, including reducing user churn by over 70% and increasing operational efficiency by 200%. Adept at partnering with executive stakeholders and cross-functional teams to deliver impactful, user-centric products that push beyond the status quo.

## Work
### Lead Product Designer | EverBee
https://
Led end-to-end redesign of core analytics tools and spearheaded the launch of 3 AI-powered products, significantly expanding user base and improving accessibility for e-commerce sellers.
- Directed the complete end-to-end redesign of the primary research and analytics tool, concurrently overseeing the design and successful launch of 3 new AI-powered tools (Email, Print, Store).
- Co-designed and launched 3 new products, directly contributing to a user base expansion exceeding 500,000 active users.
- Conducted comprehensive competitive analysis and rapid prototyping with product managers, resulting in a new onboarding experience that reduced user churn rate by over 70%.
- Collaborated on the design and testing of the EverBee SSO solution, achieving a 100% improvement in user accessibility across the product suite.
- Spearheaded the creation and ongoing maintenance of the “EverBright” design system in Figma, developing over 500 scalable, reusable, and versioned components to optimize design efficiency.
### Founding Product Designer | Finpoints (Subsidiary of DOO Group)
https://
As Founding Product Designer, led the end-to-end design and successful launch of the “DOO trading” Fintech app for mobile and desktop, establishing foundational design systems.
- Directed the complete end-to-end product design for the “DOO trading” Fintech app across mobile and desktop platforms, providing weekly progress reports to C-suite executives.
- Executed comprehensive user interviews and A/B testing, validating initial designs and prototypes in Figma, with research findings meticulously documented in Dovetail.
- Successfully designed and launched Minimum Viable Product (MVP) versions of the trading app, including web-responsive, iOS, and Android mobile platforms.
- Spearheaded the end-to-end design of the “DOO trading” design system, creating over 500 scalable and reusable components for web and mobile applications.
### Senior Product Designer | Fig-Finance (Fintech for lenders, Andela)
https://
Redesigned the “City OS” design system to enhance inclusivity and accessibility, contributing to securing initial venture capital investments through collaborative design efforts.
- Redesigned the “City OS” design system, significantly enhancing inclusivity and accessibility by improving contrasts across all components.
- Collaborated with a team of 2 designers, 1 product manager, and developers to create concept validation designs, directly contributing to securing initial venture capital investments.
### Senior Product Designer | Sendbox (YC 2021, Supply Chain for Logistics)
https://
Recruited by the CEO to design and implement an SLA monitoring dashboard that significantly boosted logistics efficiency and customer satisfaction.
- Collaborated with stakeholders and the development team to design and implement an SLA monitoring dashboard, achieving a 200% increase in company logistics operational efficiency and customer satisfaction.
### Senior Product Designer | GO 54 (B2B/B2C Cloud Infrastructure)
https://
Secured executive buy-in for the MUZU website builder app roadmap and oversaw its end-to-end design process, including rapid prototyping and development reviews.
- Secured critical buy-in from executive stakeholders, including the CEO and Chief of Marketing, for the MUZU website builder app roadmap following a corporate takeover.
- Directed the end-to-end design process for MUZU, conducting rapid prototyping and overseeing development implementations in sprints with product managers, 2 junior designers, and offshore developers.
### UI/UX Designer | iCredence Solutions (Design Agency)
https://
Collaborated with stakeholders on client projects to translate business needs into user-centered design solutions and pioneered novel SaaS HR and school management platforms.
- Collaborated directly with stakeholders on client projects to gather requirements, align on strategic goals, and translate complex business needs into effective user-centered design solutions.
- Pioneered the design and development of a novel SaaS HR platform, localized for the Nigerian corporate structure, and a K-12 school operations management software for private schools.

## Education
### University of Benin | Business Administration
https://
### University of Lagos | Counselling (Psychology)
https://

## Certificates
### Design Leadership
Brainstation | 2024-01-01 | https://
### Enterprise Design Thinking
IBM | 2023-01-01 | https://

## Skills
### UI/UX
- Visual Design
- Prototyping
- User Research
- User Interviews
- User Testing
- User Stories
- User Personas
### Development
- HTML
- CSS
- TypeScript
- React
### Design Tools
- Figma
- Sketch
- Adobe Creative Suite
- Spline
- Blender
- Maze
### Collaboration & Strategy
- Stakeholder Communication
- Strategic Thinking
- Team Workshops
- Cross-functional Collaboration
- Product Roadmapping
- Competitive Analysis
- A/B Testing
- Design Systems
- Agile Methodologies

## Source
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