Oladotun Aboaba

Directed the complete end-to-end redesign of the primary research and analytics tool, concurrently overseeing the design and successful launch of 3 new AI-powered tools (Email, Print, Store).

Co-designed and launched 3 new products, directly contributing to a user base expansion exceeding 500,000 active users.

Conducted comprehensive competitive analysis and rapid prototyping with product managers, resulting in a new onboarding experience that reduced user churn rate by over 70%.

Collaborated on the design and testing of the EverBee SSO solution, achieving a 100% improvement in user accessibility across the product suite.

Spearheaded the creation and ongoing maintenance of the “EverBright” design system in Figma, developing over 500 scalable, reusable, and versioned components to optimize design efficiency.

Directed the complete end-to-end product design for the “DOO trading” Fintech app across mobile and desktop platforms, providing weekly progress reports to C-suite executives.

Executed comprehensive user interviews and A/B testing, validating initial designs and prototypes in Figma, with research findings meticulously documented in Dovetail.

Successfully designed and launched Minimum Viable Product (MVP) versions of the trading app, including web-responsive, iOS, and Android mobile platforms.

Spearheaded the end-to-end design of the “DOO trading” design system, creating over 500 scalable and reusable components for web and mobile applications.

Redesigned the “City OS” design system, significantly enhancing inclusivity and accessibility by improving contrasts across all components.

Collaborated with a team of 2 designers, 1 product manager, and developers to create concept validation designs, directly contributing to securing initial venture capital investments.

Collaborated with stakeholders and the development team to design and implement an SLA monitoring dashboard, achieving a 200% increase in company logistics operational efficiency and customer satisfaction.

Secured critical buy-in from executive stakeholders, including the CEO and Chief of Marketing, for the MUZU website builder app roadmap following a corporate takeover.

Directed the end-to-end design process for MUZU, conducting rapid prototyping and overseeing development implementations in sprints with product managers, 2 junior designers, and offshore developers.

Collaborated directly with stakeholders on client projects to gather requirements, align on strategic goals, and translate complex business needs into effective user-centered design solutions.

Pioneered the design and development of a novel SaaS HR platform, localized for the Nigerian corporate structure, and a K-12 school operations management software for private schools.